Informations légales

Cookie policy


What is a tracker?

A tracker is a piece of information stored on or read from your device when you visit a site: cookie, local storage or an equivalent technique. Some are essential to the store working; others measure audience or serve advertising.

The consent principle

Article 5(3) of Directive 2002/58/EC requires your prior consent before any tracker is stored or read, except for trackers strictly necessary for the service you asked for. Our rules:

  • Refusing is as simple as accepting: both choices sit at the same level, one click away.
  • No box is pre-ticked.
  • Continuing to browse does not count as consent.
  • You can withdraw your consent at any time, as easily as you gave it.
  • Until you consent, no analytics or marketing tracker is stored.

Google Analytics 4 does not benefit from the audience-measurement exemption according to the CNIL: storing it therefore requires your prior consent.

Strictly necessary trackers

No consent required

They make the site display, the cart and the payment work. They cannot be switched off from the banner.

_shopify_essentialEssential store operation — 1 year
_tracking_consentStores your tracker choice — 1 year
cartCart contents — 2 weeks
cart_currencyCart currency — 2 weeks
localizationStore country and language — 1 year
discount_codeApplied discount code — session
_shopify_testChecks that storage is available — 1 minute
storefront_digestAccess to a password-protected store — 1 year
shopify_paySpeeds up checkout — 1 year

Analytics

Stored only after your consent. They tell us which pages are viewed and where visits come from.

_shopify_yUnique Shopify analytics identifier — 1 year
_shopify_sShopify analytics session — 30 minutes
_shopify_analyticsShopify audience measurement — 1 year
_landing_pageLanding page of the visit — 2 weeks
_orig_referrerOriginal referrer of the visit — 2 weeks
_gaGoogle Analytics 4 identifier — 13 months maximum
_ga_<ID>Google Analytics 4 session state — 13 months maximum

Marketing

Stored only after your consent.

_shopify_marketingMarketing campaign attribution — 1 year

Preferences

Stored only after your consent.

shopify_override_user_localeLanguage selected for the store — 1 year

Local storage on this storefront

On this storefront, outside the Shopify store, only two items are saved in your browser’s local storage:

  • ultmx-lang — the language you selected.
  • ultmx-cart — the contents of your cart.

Both are strictly necessary for the service you asked for: they require no consent, are used for no tracking and stay in your browser.

Change your choice at any time

  • Reopen the tracker settings panel from the link at the bottom of every page.
  • Clear the site’s cookies in your browser settings: the banner will reappear on your next visit.
  • Turn on your browser’s Global Privacy Control signal: we treat it as a refusal.

How long your choice is kept

Your choice is kept for 6 months, in line with the good practice recommended by the CNIL. After that period, you are asked again.

Last updated: [[DATE_MAJ]]